Welcome to our website. Dealer eTraining is the premier automotive internet sales training and consulting company; a purpose-built company designed solely to increase your internet sales results. This is accomplished by properly designing the structure behind the process. From design consultation, to setting expectations, to full implementation, Dealer eTraining will help you achieve your goals now.

Founder Stan Sher brings his many years of exemplary automotive dealership experience to our clients. Let us offer you our no-obligation Dealer eTraining eValuation™ to transform your internet sales department from a ‘human auto-responder’ to a powerful profit center!



What We Do

We help automotive dealership build profitable dollar internet sales and business development departments. Our rigorous program will ensure that your dealership is prepared to take your internet sales and digital marketing objectives to the next level. Dealer eTraining will create a digital marketing plan that will cater to any budget. After that, we will fully train your Internet/BDC department to effectively handle income generating sales opportunities. In addition, we will teach you how to maximize every opportunity and retain those customers for future opportunities.


What makes us different

We are not a “one size fits all” operation.  As an elite training and consulting company we have worked with different situations at the dealer level.  We analyze your situation and listen carefully to your wants and needs.  We will research your demographics as well as mystery shop your store and the competition.  This helps us understand your situation so that we can create a custom solution that will best cater to your operation. Over the years, our team has learned that what works for one dealership will not always work for another since every dealership has a different challenge that they face.  Dealer eTraining is about the dealership’s success first and foremost.