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Car Dealers…How drastic are your business development changes?

Thanksgiving is around the corner with Christmas and New Years approaching even faster. The retail automobile industry is coming off of a great year. Car dealers are selling cars again and showing signs of growth. In fact, there has been a tremendous amount of dealership buy-sell activity in 2014. Yes there are plenty of conferences, seminars, webinars

The Email Follow Up Epidemic

As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out and when

Digital Dealer 17 Review with Stan Sher

Anyone that knows me knows that I enjoy writing about our industry and reviewing conferences after I attend them.  Well it has been 2.5 years since I attended my last Digital Dealer conference in Orlando, FL. After 2.5 years of not attending I missed the vibe, the networking and the opportunities that this incredible conference provides to both


What we do

Onsite Training

Dealer eTraining recognizes the importance of automotive sales training development. In fact, automotive dealers that create a bigger focus …

Event Speaker

Stan Sher has been a speaker at numerous auto dealer associations events. Stan enjoys bringing quality “real deal” education to automotive dealers …

Live Virtual Training

Does the idea of training your staff sound too expensive? Are you tired of having turnover because your staff is not properly trained?


Dealer eTraining understands that sometimes dealerships are looking for a professional third party view of their situation.

Dealer Support

Dealer eTraining will not stop working for you. Our dealer support system was created to ensure that our clients are always performing at the top of their game.


Dealer eTraining understands that in order to properly handle leads or sales opportunities that automotive dealers need to have an effective marketing strategy.

Case Studies


We would like to share some popular examples of how Dealer eTraining continues to solve common business problems. This includes success stories for growing Internet Sales, BDC and Sales departments. These case studies showcase an improvement in lead management, processes, level of staff training and increased ROI.

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Real Deal Training


“I provide real training from my own experience and from the heart because I live to see others succeed.”
– Stan Sher