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The Social Sher NADA 2018 Experience

YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about the automotive industry and my role in it. It is no secret that I have skipped the last three NADA conventions and numerous other conferences. Hey, sometime we all need a break to regroup our thoughts and

People + Technology = PROFIT

(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard use when offering a service on their website for dealers to help generate stronger leads from the Vehicle Detail Page (VDP). This goes back maybe five or six years for me personally. It allowed customers to make an offer on

Market and Sell More Used Cars With CarGurus

A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will admit that I was not a fan initially because like a typical retail executive I assumed the worst. This changed as CarGurus started developing reports, backend tools and analytics. CarGurus has become a leading authority website for


What we do

Onsite Training

Dealer eTraining recognizes the importance of automotive sales training development. In fact, automotive dealers that create a bigger focus …

Event Speaker

Stan Sher has been a speaker at numerous auto dealer associations events. Stan enjoys bringing quality “real deal” education to automotive dealers …

Live Virtual Training

Does the idea of training your staff sound too expensive? Are you tired of having turnover because your staff is not properly trained?


Dealer eTraining understands that sometimes dealerships are looking for a professional third party view of their situation.

Dealer Support

Dealer eTraining will not stop working for you. Our dealer support system was created to ensure that our clients are always performing at the top of their game.


Dealer eTraining understands that in order to properly handle leads or sales opportunities that automotive dealers need to have an effective marketing strategy.

Case Studies


We would like to share some popular examples of how Dealer eTraining continues to solve common business problems. This includes success stories for growing Internet Sales, BDC and Sales departments. These case studies showcase an improvement in lead management, processes, level of staff training and increased ROI.

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Real Deal Training


“I provide real training from my own experience and from the heart because I live to see others succeed.”
– Stan Sher