Guest Relations vs. Customer Check out our latest video excerpt that was taken from a recent BDC Training Webinar that was conducted by Stan Sher of Dealer eTraining. In this article the concept of “Guest Relations” in the dealership is discussed. We replace the phrase “Business Development Center” (BDC) with “Guest Relations Center” (GRC). This is
Evolution Of The BDC: Has your dealership evolved? A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The