(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard dealer.com use when offering a service on their website for dealers to help generate stronger leads from the Vehicle Detail Page (VDP). This goes back maybe five or six years for me personally. It allowed customers to make an
A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will admit that I was not a fan initially because like a typical retail executive I assumed the worst. This changed as CarGurus started developing reports, backend tools and analytics. CarGurus has become a leading authority
Congrats You Opened A Dealership Now What? To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell
As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes. Question: When is the last time you thoroughly reviewed your CRM processes in your dealership? Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone and the dealer did not
Automotive Internet Sales Training Lead Management at GNYADA Automotive Internet Sales Lead Management Workshop at GNYADA – Greater New York Automobile Dealers Associations by Stan Sher of Dealer eTraining. Stan Sher is also one of the original co-founders and speakers at the Internet Sales 20 Group.