As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes. Question: When is the last time you thoroughly reviewed your CRM processes in your dealership? Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone and the dealer did not
Automotive Internet Sales Training Lead Management at GNYADA Automotive Internet Sales Lead Management Workshop at GNYADA – Greater New York Automobile Dealers Associations by Stan Sher of Dealer eTraining. Stan Sher is also one of the original co-founders and speakers at the Internet Sales 20 Group.
After seeing the tremendous success that my last series of blogs “Transforming the Dealership” has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because
Automotive Dealership Management Process Importance discussion at Greater New York Automobile Dealers Association workshop on automotive internet sales. Stan Sher of Dealer eTraining discusses Automotive Dealership Management Process Importance and how a business operates using these concepts at GNYADA
Off Hours Automotive BDC Follow UP Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours. It is no surprise that a number of consumers shop online between the hours of 9pm and 2am. However, dealerships do not have a protocol to put in place