After seeing the tremendous success that my last series of blogs “Transforming the Dealership” has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because
Automotive Dealership Management Process Importance discussion at Greater New York Automobile Dealers Association workshop on automotive internet sales. Stan Sher of Dealer eTraining discusses Automotive Dealership Management Process Importance and how a business operates using these concepts at GNYADA
Off Hours Automotive BDC Follow UP Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours. It is no surprise that a number of consumers shop online between the hours of 9pm and 2am. However, dealerships do not have a protocol to put in place
Picture this…you are a sales consultant working at a dealership. You have gone through all of the steps and you are going through the negotiation process. After all is said and done the customer decides that it is time to leave and a deal cannot be made. It got down to the customer not being
It was about five months ago that I wrote this blog, “Digital Response: Email – Call – Social Media“. Now, after reading Stephanie Young’s blog “Three Strikes and You are In!!!!” on dealerElite.net, it only made sense that I describe a proper processes for facebook lead management. Please understand that there are different ways of
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of motivation, or
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a lot. These days, we have access to numerous resources and technology that allows our dealerships to constantly stay in front of consumers.