It was about five months ago that I wrote this blog, “Digital Response: Email – Call – Social Media“. Now, after reading Stephanie Young’s blog “Three Strikes and You are In!!!!” on dealerElite.net, it only made sense that I describe a proper processes for facebook lead management. Please understand that there are different ways of
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of motivation, or
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and
I have been working in the automotive industry for over 8 years as of this month. The one thing that I felt I could always do better was build value in my presentations. When I say presentations, I am not just talking about performing a powerful walk around. I am talking about the things that
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like a lot of dealers the chances are that the answer is no. I have worked as an internet director in a few dealerships over the years, where I experienced these same problems. Nowadays, I work with dealerships
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a lot. These days, we have access to numerous resources and technology that allows our dealerships to constantly stay in front of consumers.
(Repost from Automotive Dealers Network November 2008 – Strategic Internet) There are two typical scenarios used for an a dealership’s internet department. A department where appointment setters work to set up appointments for the sales floor and a department where sales professionals make their own appointments and sell the car. Many professionals in the industry
(Repost from Automotive Dealers Network March 2009) Anyone that has ever worked in a dealership as a sales consultant all the way up to a management position can share many experiences of dealing with the difficult issue of having downtime in the showroom. This is a sore subject for many people because they are affected