YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about the automotive industry and my role in it. It is no secret that I have skipped the last three NADA conventions and numerous other conferences. Hey, sometime we all need a break to regroup our
(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard dealer.com use when offering a service on their website for dealers to help generate stronger leads from the Vehicle Detail Page (VDP). This goes back maybe five or six years for me personally. It allowed customers to make an
Congrats You Opened A Dealership Now What? To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell
Let’s face it. There are thousands of digital advertising companies in the automobile industry. These agencies sell and manage websites, digital marketing, social media and graphic design. The problem is that in many cases graphic design is done poorly because there is either too much content or the same ones are sometimes syndicated for multiple
In 14 years of working in the automotive industry I have come to realize that businesses in the industry take a lot of shortcuts. I am not just talking about shortcuts in the sales process or internal dealership operations. I am talking about how automotive vendors can sometimes over promise and under deliver. We are
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
Repost from Automotive Dealers Network – April 2009 It is very common to work in a dealership environment where different vendors and consultants make frequent visits to sell a product or service which promises to increase business. In fact, many of the people that are reading this experience this on a weekly basis. This is