A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will admit that I was not a fan initially because like a typical retail executive I assumed the worst. This changed as CarGurus started developing reports, backend tools and analytics. CarGurus has become a leading authority
In this episode, Marcello & Stan Sher of Dealer eTraining talk about the evolution of car buying & selling models, current trends, compliance for automotive sales reps, & more. Stan focuses on the automotive industry specifically, & helps dealership owners & sales reps improve their processes. Original Link (https://pushpullsales.com/stan-sher-ep-51/)
Let’s face it. There are thousands of digital advertising companies in the automobile industry. These agencies sell and manage websites, digital marketing, social media and graphic design. The problem is that in many cases graphic design is done poorly because there is either too much content or the same ones are sometimes syndicated for multiple
In 14 years of working in the automotive industry I have come to realize that businesses in the industry take a lot of shortcuts. I am not just talking about shortcuts in the sales process or internal dealership operations. I am talking about how automotive vendors can sometimes over promise and under deliver. We are
Evolution Of The BDC: Has your dealership evolved? A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
Imagine that you attend a classical music concert. This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The