Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How many appointments did these calls generate? How many UPs came through the door? These are questions that dealers still need to look at when spending big money on these campaigns. Let’s take a look at
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Does your dealership have a call monitoring solution in place? Does your dealership consistently train phone skills? Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is “yes”. However, it is mind blowing to see how many dealerships in 2013 still do not pay attention
After seeing the tremendous success that my last series of blogs “Transforming the Dealership” has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. As a dealership trainer and consultant I am sure having an amazing fall and winter season this year because
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff. It has been two weeks since Part 2 was published. Stan has been working in Chicago while consulting with another client, along with his
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like a lot of dealers the chances are that the answer is no. I have worked as an internet director in a few dealerships over the years, where I experienced these same problems. Nowadays, I work with dealerships
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a lot. These days, we have access to numerous resources and technology that allows our dealerships to constantly stay in front of consumers.
Old Blog I wrote from when I was Internet Director at Teddy Nissan…I still Preach This!!! http://www.dealeretraining.com http://dealeretraining.tumblr.com/ http://www.automotivephonetraining.com As I am back to working in a car dealership again in my career I have started to go back to basics and refine myself as an internet director from all aspects. I put my social