YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about the automotive industry and my role in it. It is no secret that I have skipped the last three NADA conventions and numerous other conferences. Hey, sometime we all need a break to regroup our
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it
The other day I was in a dealership speaking with an owner. He said to me “I have 315,000 VDPs” to which I responded “wow, that it is great”. He then said to me “however, VDPs do not cash checks, sales do”. I was so happy to hear that because here is someone that really