When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like a lot of dealers the chances are that the answer is no. I have worked as an internet director in a few dealerships over the years, where I experienced these same problems. Nowadays, I work with dealerships