Evolution Of The BDC: Has your dealership evolved? A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the same
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
There is a lot of talk going on about car dealership turnover. It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some “REAL TALK” in this post because it is time that the sugar coating stops. I have spent a great deal of time
As published in Dealer Marketing – Page 28 – November 2014 I would like to start out by asking automobile dealers when was the last time that they evaluated the email process and email templates in their CRM systems. Seriously, when was the last time that you actually looked at what is being sent out
So it seems that the spring automotive conference season is over. This means that a small percentage of dealers have brought back valuable statistics and resources to potentially improve their businesses. However, one thing that no conference can teach is the importance of car dealers and where they stand with human resources practices. In addition
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes. One should never be satisfied with where they are and should seek to improve. So Check and Train Yourself .