The automotive industry is always evolving and with that evolution we must constantly adapt to the changes. Question: When is the last time you thoroughly reviewed your CRM processes in your dealership? Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow
Automotive Internet Sales Training Lead Management at GNYADA Automotive Internet Sales Lead Management Workshop at GNYADA – Greater New York Automobile Dealers Associations by Stan Sher of Dealer eTraining. Stan Sher is also one of the original co-founders and speakers at the Internet Sales 20 Group.
Off Hours Automotive BDC Follow UP Stan Sher of Dealer eTraining talks about the importance of following up on internet leads and opportunities during off hours. It is no surprise that a number of consumers shop online between the hours of 9pm and 2am. However, dealerships do not have a protocol to put in place
It was about five months ago that I wrote this blog, “Digital Response: Email – Call – Social Media“. Now, after reading Stephanie Young’s blog “Three Strikes and You are In!!!!” on dealerElite.net, it only made sense that I describe a proper processes for facebook lead management. Please understand that there are different ways of
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and
(Repost from Automotive Dealers Network November 2008 – Strategic Internet) There are two typical scenarios used for an a dealership’s internet department. A department where appointment setters work to set up appointments for the sales floor and a department where sales professionals make their own appointments and sell the car. Many professionals in the industry
Repost from Automotive Dealers Network – April 2009 It is very common to work in a dealership environment where different vendors and consultants make frequent visits to sell a product or service which promises to increase business. In fact, many of the people that are reading this experience this on a weekly basis. This is