The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Does your dealership have tools that should help your sales and business development (BDC) people be more effective? As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some of the most effective dealers are making it
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes. Question: When is the last time you thoroughly reviewed your CRM processes in your dealership? Think about it. A CRM in the dealership is generally setup for sales people to enter an UP and follow