Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How many appointments did these calls generate? How many UPs came through the door? These are questions that dealers still need to look at when spending big money on these campaigns. Let’s take a look at
What? It is time to talk about the F&I department in the dealership and how the BDC (GRC) department can help improve product penetration. The typical discussion with regards to business development is always about lead handling and appointments. The BDC discussion is one that can go on for hours and even days because it
When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Does your dealership have a call monitoring solution in place? Does your dealership consistently train phone skills? Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is “yes”. However, it is mind blowing to see how many dealerships in 2013 still do not pay attention