Repost from Dealer Marketing – September 2011 Does your sales and business development team create valid reasons for the customer to do business “now?” Do you ever wonder how you can move the needle with growing business? The answer is really simple when considering what we have been taught over the years. To be successful
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of motivation, or
I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and
Repost Dealer Marketing October 2010 How many times has a customer been difficult to you on the phone? If you are an automotive professional like me, chances are that it has happened a lot. These days, we have access to numerous resources and technology that allows our dealerships to constantly stay in front of consumers.