(Repost from Tecobi Blog) Digital Retailing. Sound familiar? The buzz phrase that I personally first heard dealer.com use when offering a service on their website for dealers to help generate stronger leads from the Vehicle Detail Page (VDP). This goes back maybe five or six years for me personally. It allowed customers to make an
Congrats You Opened A Dealership Now What? To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell
In 14 years of working in the automotive industry I have come to realize that businesses in the industry take a lot of shortcuts. I am not just talking about shortcuts in the sales process or internal dealership operations. I am talking about how automotive vendors can sometimes over promise and under deliver. We are
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.