Stan Sher – President and founder

Stan Sher is the president and founder of Dealer eTraining. Stan has over 13 years experience in the retail automotive business where he has been successful in automotive sales, management, digital marketing, internet sales and business development center direction.


Stan Sher’s dealership success is as follows:

-Showroom Sales: Averaged 18 units per month at an average gross profit of $2,000 per unit.

-Internet Sales Manager: Averaged 22 units per month at an average gross of $2,200 per unit.

-Internet Director: Large Honda dealership, took existing internet sales department from 25 units to over 70 units per month with an increase of $300 per unit within 60 days.

-eCommerce Director: Brand new up and coming Nissan dealership, built and managed the Internet/BDC from the ground up producing over 100 units per month at an average of $2,700 per unit. The success of the dealership was outlined in AutoSuccess Magazine shortly after Stan left to pursue his dream of helping automotive dealers increase their potential for higher profits.

-Dealership Process Facilitator: Assist dealership in receiving factory validation by improving processed for the sales, finance, services and parts departments.

Stan Sher has a well known presence in the automotive industry as he has networked and developed strong relationships with vendors in the industry. He can often be found on forums contributing to discussions and making new friends in the business. He is a firm believer in assisting other people and will go out of his way to help.

As a writer and contributor to the automotive dealer community, Stan Sher has a continual blogging presence within and has been published in some of the most respected automotive industry websites and magazines. These include Driving Sales, Automotive Digital Marketing, Dealer Marketing Magazine and Dealer Elite, just to name a few. In addition, he is also a frequent conference and workshop speaker for dealer groups, associations and industry conferences.

-OEM Facilitator/Speaker/Consultant: In recent years Stan has been contracted by certain OEMs to provide consulting and facilitation service for their dealers. The experience of doing these projects is a lot of fun because it enables him to implement proven strategies into these dealerships.

Stan is personally available to speak at your next dealer event, 20 group or to facilitate training programs.