Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How many appointments did these calls generate? How many UPs came through the door? These are questions that dealers still need to look at when spending big money on these campaigns. Let’s take a look at
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products in an effort to improve your own business. At this point, you are happy to be back because you feel like you lost
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes. One should never be satisfied with where they are and should seek to improve. So Check and Train Yourself .
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of motivation, or