Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set sales process to handle these customers? Let me let this thought process for a second… Ok, so right now you are probably realizing that you do have these departments yet they are under performing.
http://dealeretraining.com/ http://www.linkedin.com/in/stansher83 https://www.facebook.com/dealeretraining As automotive dealerships start to accept internet marketing and even working with a Business Development Center, they need to train sales consultants the modern way to “meet and greet” dealership guests. Stan Sher of Dealer eTraining explains the need to make simple changes in this step of the road to the sale
Picture this…you are a sales consultant working at a dealership. You have gone through all of the steps and you are going through the negotiation process. After all is said and done the customer decides that it is time to leave and a deal cannot be made. It got down to the customer not being