When is the last time your dealership had a progressive training solution? Is your dealership handling phone calls just like the “guy” down the street? For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls. These traditional methods result in sales people handling objections the using the same terminology.
Automotive Sales Person OEM Training Stan Sher of Dealer eTraining discusses the importance of automotive sales consultant OEM certification in the dealership. The fact is that every single sales person needs to invest time into their own OEM certification. The classes and tests are important for the dealership but also improve product knowledge. As one
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set sales process to handle these customers? Let me let this thought process for a second… Ok, so right now you are probably realizing that you do have these departments yet they are under performing.
http://www.automotivedigitalmarketing.com/profiles/blogs/it-s-the-internet-manager-s-fault http://dealeretraining.com/ Stan Sher of Dealer eTraining discusses the challenges that dealership’s with massive management turnover have. There are dealerships that continue to look for magic to happen and all they end up with is disappointment. It is always the internet manager that gets all of the blame and they are the first manager to