A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will admit that I was not a fan initially because like a typical retail executive I assumed the worst. This changed as CarGurus started developing reports, backend tools and analytics. CarGurus has become a leading authority
Is your dealership sending out direct mailers on a monthly basis? How many calls did your last mailer drive? How many appointments did these calls generate? How many UPs came through the door? These are questions that dealers still need to look at when spending big money on these campaigns. Let’s take a look at
So it seems that the spring automotive conference season is over. This means that a small percentage of dealers have brought back valuable statistics and resources to potentially improve their businesses. However, one thing that no conference can teach is the importance of car dealers and where they stand with human resources practices. In addition
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes. One should never be satisfied with where they are and should seek to improve. So Check and Train Yourself .