Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
Stan Sher of Dealer eTraining explains the importance of constant training and evaluation of current skills, thought patterns, and processes. One should never be satisfied with where they are and should seek to improve. So Check and Train Yourself .
Repost from Dealer Marketing December 2010 Does your sales staff communicate effectively with your internet/BDC department? If you are like a lot of dealers the chances are that the answer is no. I have worked as an internet director in a few dealerships over the years, where I experienced these same problems. Nowadays, I work with dealerships