YEA BABY!!! I am back better than ever, stronger than ever and more excited than I have ever been about the automotive industry and my role in it. It is no secret that I have skipped the last three NADA conventions and numerous other conferences. Hey, sometime we all need a break to regroup our
A whole new process of marketing and selling vehicles was added when CarGurus took over the automobile retailing. I will admit that I was not a fan initially because like a typical retail executive I assumed the worst. This changed as CarGurus started developing reports, backend tools and analytics. CarGurus has become a leading authority
Kelley Blue Book FINALLY Matters Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem.
The below article is from the February 2014 edition of Dealer Marketing Magazine, written by Stan Sher. ——— Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more attention to their smartphone then they are to you. In fact the prospect is avoiding