5 Ways to Improve Your Dealership BDC Today

Your Business Development Center (BDC) is the core of your lead management process. A strong BDC fills your showroom with buyers ready to take action. Here are 5 ways to improve it today:

1️⃣ Respond Faster – Aim to contact leads within 5 minutes. Quick responses show professionalism and build trust.

2️⃣ Train for Tone and Confidence – Teach your team to smile, listen, and speak clearly. Customers can feel confidence through the phone.

3️⃣ Coach Daily – Review calls and CRM notes every day. Frequent coaching builds better habits.

4️⃣ Use Personal Follow-Ups – Don’t sound robotic. Mention the customer’s name, car of interest, and reason for purchase.

5️⃣ Celebrate Wins – Recognize team members who hit their goals. Motivation fuels consistency.

When your team is trained, confident, and accountable, your BDC becomes a real profit center.

👉 Want to strengthen your BDC operations? Book a strategy call with Dealer eTraining today.