Dealer eTraining was founded by Stan Sher with one mission — to help dealerships grow through leadership, accountability, and culture. After decades in retail automotive, Stan saw that too many stores focused on transactions, not transformation.
With 22+ years of experience and 150+ dealerships served, we know what it takes to build winning teams. Every program we deliver is custom-tailored — no cookie-cutter workshops, just real strategies that fit your people, goals, and processes.
Our training blends hands-on dealership experience with modern coaching techniques to drive measurable results in leadership, BDC, and sales performance.
We don’t just train — we transform how dealerships lead, communicate, and grow.
We Build Teams. We Build Leaders. We Build Dealerships.
150+
DEALERSHIPS SERVED
22+
YEARS OF EXPERIENCE
1000+
AGENTS TRAINED
300+
POSITIVE REVIEWS
At Dealer eTraining, we combine real-world automotive experience with proven leadership and training strategies that help dealerships grow from the inside out.
Meet Our Founder Stan Sher
Stan Sher is a seasoned automotive trainer and former dealership leader with over 22 years of hands-on experience. He has managed BDCs, coached sales teams, and helped dealerships strengthen leadership and culture across the country.
Driven by real-world knowledge, Stan founded Dealer eTraining to deliver practical, people-focused training that gets measurable results. His programs empower leaders, improve communication, and build strong, high-performing teams.
“I provide real training from my own experience and from the heart because I live to see others succeed.”
CALL FOR A FREE CONSULTATION
Not sure where to start? You are not alone and Dealer eTraining can help! Give us a call or book a free consultation today!
+1 (732) 925-8362
CONTACTS
+1 (732) 925-8362
stan@dealeretraining.com
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