Kelley Blue Book Finally Matters

Kelley Blue Book FINALLY Matters To Car Dealerships

In fact, one of the things that make Dealer eTraining so unique with our training method is that we train our dealers how to leverage the technology. We have created and trained word tracks to Internet, BDC and Sales Consultants as well as helped managers understand how to work deals smarter.

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Here’s how KBB has become a game changer:

Cox Automotive’s brands (vAuto, VinSolutions, HomeNet, KBB, Manheim, Dealer.com, DealerTrack) share data across platforms — so what KBB shows is increasingly aligned with real industry trends.

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Because KBB is integrated into multiple systems, dealers can use its valuation tools as part of their negotiation and closing process—not just as a “reference” for buyers.

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KBB is no longer a “nice to have” consumer site — it is effectively a sales assistant in the retail process.

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So stop saying that KBB is just for consumers. When used properly, it becomes part of your internal solution: a tool to validate pricing, build trust, and streamline deal flow.